Paid-for leads go cold
Every third-party, Facebook and website lead has a price. After a couple of follow-ups, most get parked and never called again. That spend gets written off quietly.
Outreach agent · dead-lead reactivation
Amos wins back the buyers already sitting in your CRM.
The short answer
Amos is an AI outreach agent for car dealerships. He pulls aged and dead leads, lease-ends and equity customers out of your CRM, researches each one, follows up on the channel they answer where consent allows, and hands only ready-to-buy customers to your sales team, with the full conversation logged.
- Works
- Leads aged 30–365 days, lease-ends, trade-in equity, fleet prospects
- Channels
- Email, SMS, WhatsApp, LinkedIn — consent first
- Hands over
- Booked appointments or hot conversations, with context
- Compliance
- Sorted by CASL (Canada) and TCPA (US) consent status
- Start
- Free 48-hour audit, then a 30-day pilot
Updated
Amos
OUTREACH AGENTAmos works the leads your team stopped calling. He re-engages them on the channel they actually answer, and hands over only the ones ready to buy.
Digs up every aged lead
Pulls dead leads, lease-ends, past enquiries and service customers with trade-in equity out of your CRM.
Researches each one
What they looked at, when their lease or finance ends, whether they could be a fleet buyer. No generic blasts.
Follows up where they answer
Email, SMS and WhatsApp where consent allows. LinkedIn for business and fleet buyers. Every message is timed and personal.
Hands the hot ones to your team
Ready-to-buy replies go to a rep, or straight into an appointment, with the full conversation logged in your CRM.
AMOS · RESEARCH NOTES · EXAMPLE
- Lease ends in 41 days
- Enquired about an SUV in March, then went quiet
- Runs a plumbing firm with 6 vans: possible fleet buyer
EMAIL
Your lease ends Dec 14. Here are 3 options that keep your payment close.
SMS
Quick one: want a trade-in value on the Equinox?
WA
That SUV you test-drove is back in stock.
IN
Fleet pricing for your 6 vans, if it helps.
Yes. Is the black SUV still there? Can I see it Saturday?
HOT LEAD → BOOKED SAT 10:30 → HANDED TO SALES
Where the money leaks
They're still buying cars. Just not from you.
Most dealerships don't have a lead problem. They have a follow-up problem and a spend problem. Buying more leads to cover leads you never worked is the most expensive way to sell a car.
Ads get judged on clicks
Agencies report on reach and clicks. You pay for cars sold. When nobody connects a post to a booked test drive, the budget keeps going to whatever looks busy.
Reps chase the wrong people
Your best closers spend hours on people who will never answer. Meanwhile, the customer whose lease ends next month hears from the dealer down the road first.
Amos, answered
What dealers ask about dead-lead reactivation.
Trending in 2026
How old can a lead be and still be worth working?
The audit looks at leads aged 30 to 365 days, because that is where most still-in-market buyers sit. Older leads can still be worth contacting, but consent is the limit: in Canada, implied consent under CASL from an enquiry generally lasts six months and from a purchase or lease two years, so Amos checks each lead before choosing a channel.
What kinds of leads does Amos work?
Dead and aged internet leads, third-party and Facebook lead-ad leads, past enquiries, lease-end and finance-maturity lists, and service customers with trade-in equity. For business owners, Amos also flags possible fleet buyers.
Which channels does Amos use?
Email, SMS and WhatsApp where the customer’s consent allows, and LinkedIn for business and fleet buyers. Each lead is contacted on the channel they are most likely to answer, at a sensible time, with quiet hours respected.
What happens when a customer replies?
Amos keeps the conversation going, answers questions, and qualifies the buyer. When someone is ready, Amos books the appointment or hands the conversation to a rep, with the last enquiry, trade-in and finance status attached, and logs everything in your CRM.
Can Amos do equity mining and lease-end follow-up?
Yes. Amos pulls lease-ends and service customers with likely trade-in equity out of your CRM and contacts them before their term ends, with options that keep their payment close to what they pay today.
How do you measure whether Amos worked?
In the pilot, Amos works an agreed batch of aged leads and results are measured against a control group: appointments set, appointments shown and units sold from reactivated leads. You see the numbers at day 30.
Is texting old leads legal?
Only with consent, and Amos is built around that. Before anything goes out, we sort your leads by consent status under CASL in Canada and TCPA in the US. Leads without valid consent get email only, or are left alone. Opt-outs are honoured straight away, quiet hours are respected, and every message is logged.
Does it replace my BDC?
No. Amos takes on the follow-up your BDC never gets to: leads that are months old, lease-end lists and fleet prospects. Your people get the conversations that are ready to book, with context already attached.
Free dead-lead audit
You already paid for those leads. Make them pay you back.
Tell us about your store. We'll send a secure upload link for an export of leads aged 30 to 365 days. Within 48 hours you get:
- How many aged leads are likely still in the market
- Lease-end, trade-in and fleet opportunities in the next 90 days
- Which lead sources you're overpaying for
- Which leads you can legally contact, and on which channel
NDA on request. Your data is used only for your audit and deleted afterwards if you don't go ahead.