Social & spend agent

Tania brings in local buyers and tells you which ads to stop paying for.

The short answer

Tania is an AI social media and ad-spend agent for car dealerships. She posts your live inventory for local buyers every week, tests angles and offers on enquiries rather than likes, flags boosted posts and lead sources that don't produce appointments, and passes anyone who engages but doesn't book to Amos.

Posts
New arrivals, price drops, trade-in offers — on a schedule
Judged on
Enquiries, appointments and sales, not reach
Reports
Monthly cost per sale, by source
Works with
Amos, for follow-up on everyone who engages

Updated

Tania

SOCIAL & SPEND AGENT

Tania puts your live inventory in front of local buyers every week. She tracks which posts and campaigns lead to enquiries and bookings, and tells you plainly what to cut.

  1. Posts your live inventory

    New arrivals, price drops and trade-in offers, written for local buyers and published on a schedule.

  2. Tests what works

    Different angles, formats and offers, compared on enquiries rather than likes.

  3. Flags wasted spend

    Shows which boosted posts and lead sources bring in buyers, and which ones you should stop paying for.

  4. Feeds Amos

    Anyone who engages but doesn’t book goes into Amos’s follow-up, so nobody you paid to reach drops out.

The AI transformation, in three steps

Prove it on your old leads before you change anything else.

No rip-and-replace and no six-month project. We start with money you've already spent, measure what comes back, and only then expand.

  1. WEEK 1FREE

    Dead-lead audit

    You send an export of aged leads. We segment it by likely buying window, consent status and lead source cost.

    You get: A report showing what your CRM is worth and what to stop buying.
  2. DAYS 1–30PILOT

    Amos on one batch

    Amos works an agreed batch of aged leads. Your team takes the hand-offs. Nothing else in the store changes.

    You get: Appointments set, shown and sold, measured against a control group.
  3. MONTH 2+ROLLOUT

    Amos + Tania, store-wide

    Amos runs every new lead that goes quiet. Tania takes over local social and audits ad spend each month.

    You get: One monthly report: cost per sale by source, and where the money went.

What we report every month

  • Leads re-engaged
  • Appointments set
  • Appointments shown
  • Units sold from reactivated leads
  • Cost per sale, by source

Tania, answered

What dealers ask about social and ad spend.

Trending in 2026

What does an AI social media agent do for a car dealership?

Tania turns your live inventory into posts for local buyers every week: new arrivals, price drops and trade-in offers, published on a schedule. She then tracks which posts lead to enquiries and test drives so the budget follows what actually books appointments.

How does Tania decide which ads to cut?

Every boosted post, campaign and lead source is compared on enquiries, appointments and sales rather than reach or likes. Anything with high reach and no enquiries gets flagged as wasted spend, and the winners get scaled.

Does Tania replace our marketing agency?

She can run alongside an agency or take over local social posting entirely. Either way you get one monthly report showing cost per sale by source, so you can judge every channel, including your agency’s, on cars sold.

Which social platforms does Tania post to?

[CONFIRM SUPPORTED PLATFORMS]. Tania works with the formats local car buyers actually scroll: short reels, carousels and stories built from your current stock.

How do you connect a social post to a sold car?

Each enquiry is tagged with the post or campaign it came from and followed through to appointment and sale. Anyone who engages but doesn’t book is passed to Amos for follow-up, so the people you paid to reach don’t drop out.

How do I stop wasting money on dealership ads and lead sources?

Judge every lead source and campaign on cost per appointment and cost per sale, not on reach, clicks or likes. Tania tracks which posts and campaigns lead to enquiries and booked test drives, and the free audit shows which of your current lead sources you are overpaying for.

Free dead-lead audit

You already paid for those leads. Make them pay you back.

Tell us about your store. We'll send a secure upload link for an export of leads aged 30 to 365 days. Within 48 hours you get:

  • How many aged leads are likely still in the market
  • Lease-end, trade-in and fleet opportunities in the next 90 days
  • Which lead sources you're overpaying for
  • Which leads you can legally contact, and on which channel

NDA on request. Your data is used only for your audit and deleted afterwards if you don't go ahead.

Or book a 20-minute call: booking.affinitydigital.co